Last week I lost out on a great listing with a top executive at one of the world’s largest companies. It happens, right? Well, yes…but I walked out of this knowing I had the best marketing strategies, the highest level of professionalism, the most competent knowledge of the market, his house and our industry. I have combined a top level of understanding of the technical side of real estate matched with the intimate side of the sale of a home. So How did this happen?
This same week I lost out on this listing I went to a class offered by Compass that goes over different personality types. They teach you what your personality type is, and how to discover what someone else is. In learning this, you find that some personality types simply can not hear what the other type is saying. It’s not because the information is wrong, bad or incomplete. Rather, it’s not delivered in the best way to communicate effectively so that the other person can hear what is being said.